Daniel Newman , CONTRIBUTOR

In the modern consumer world, today’s customers expect top-notch experiences from reliable brands. Companies must not only meet this need—they must do so while contending with ever-shortening consumer attention spans. Relevance attachment keeps your customers close to your brand by keeping your brand consistently pertinent to their lives.

http://www.forbes.com/sites/danielnewman/2016/09/06/how-to-create-attachment-to-your-brand-with-customer-experience/#44b68a8424b9